ABOUT
JOADY WEATHERUP
I started out in broadcast journalism at Nine's Sunday program, working alongside some of Australia's best journalists, learning the skills of fact-based visual storytelling, and the craft of making important things interesting.
My production career weaved between TV and the web as one sector emerged and boomed and the other suffered an identity crisis. I was one of the first video journalists in Australia, delivering content via DVD to corporate clients when video for the web was still a pipe dream. My client list included Sydney Opera House, Insurance Australia Group, JC Decaux, and Luna Park Sydney.
I completed a Master of Digital Media at UNSW School of Art & Design, where my fellow students probably remember me as the sleep-deprived infant-nursing woman twice their age. It's a blur but I'm proud to say that I made the Dean’s List at graduation.
Seven years ago, our family made a tree-change and settled in the NSW Northern Rivers. From the top of our road is a clear distant view of ancient Gondwana rainforests in the Nightcap National Park, and it was from there in 2019 that we watched it burn. In 2022 floodwaters lapped at our door as it swept away communities and livelihoods.
I have a long standing-interest in people's health and wellbeing, and for me the connection to the sustainability of our planet is obvious and deeply troubling.
I believe the science, the evidence-based spin-free variety, and right now it's telling us that we are on a tight deadline to avert catastrophic climate change which is already impacting our natural, economic and social ecosystems.
Yet, I see the opportunity in the challenges we face, and view sustainable, equitable capitalism as an important part of the solution.
ABOUT
WEATHERUPDATE
The next decade is a make-or-break moment for our world, so I established Weatherupdate Consultancy to channel my skills and productivity toward what matters.
I specialise in screen content for the sustainability and renewable industries, as well as health and wellbeing sector.
I practice collaborative communication, which is vital for understanding my clients' video needs, the business goals that underpin them and the solutions that will work for them.
I work with a network of seasoned creative professionals and we're bonded by mutual respect and a passion to create meaningful content for clients.
Since you're wondering, 'Weatherupdate' is a nickname I picked up in a TV newsroom a long time ago. But no, I have never reported the meteorological forecast.
MY IDEAL CLIENT
I welcome opportunities to collaborate with people and organisations that have stories that need to be shared to make a positive impact on our future.
You might have clear idea of your requirements, or perhaps need ideas and guidance, I can help either way. What's important to me are our mutual values and motivations.
