WIN HEARTS & MINDS
FOR YOUR ENTERPRISE WITH VIDEOS THAT CONNECT
SPECIAL OFFER!
Renew Economy subscribers get
10% off their first video production
if booking before October 30
IF YOUR BUSINESS ISN'T USING VIDEO TO CONNECT WITH PEOPLE
THEN YOU’RE JUST SITTING ON THE SIDELINES.
96%
of online consumers have watched an explainer video to learn more about a product or service.
84%
say they’ve been convinced to make a purchase by watching a brand’s testimonial or product video.
Source: Brightcove Global Video Index & Wyzowl State of Video Marketing Report 2021
WHEN THINKING ABOUT VIDEO FOR YOUR BUSINESS
IS THIS YOU?
WORRIED THAT YOU DON'T KNOW WHAT YOU DON'T KNOW
As a product owner or marketer you're a bit lost when it comes to defining creative decisions
or the questions that need to be asked to achieve the video you desire.
THERE'S NO ROOM IN THE BUDGET FOR HIDDEN EXTRAS
Video production cost blowouts is the stuff of nightmares, and you know some scary stories.
Every dollar spent on content and marketing has to deliver value.
KEEN TO AVOID THE OVER PROMISE & UNDERDELIVER TRAP
You remember that time the insightful and attentive sales person from the 'top tier' agency
handed you over to the production team whose process included passing you around like a footy.
YOU HAVE VIDEO CONTENT BUT NO ONE'S WATCHING
You suspect that your existing video assets need tweaking
or refreshing but you're unsure where to start.
WANT A VIDEO PARTNER WHO GROCKS YOUR BRAND & PURPOSE
You're proud of the enterprise you've created and the positive impact it has.
You want to work with people who share and champion the same values.
GOOD NEWS! I HAVE SOLUTIONS FOR ALL OF THESE ISSUES!
Video storytelling is in my professional DNA.
When I partner with you to create effective video,
I'm there from kick-off through to delivery, working with you to nail the brief, get the best out of the shoot and create the magic in the edit.
I prioritise connecting your key message and purpose to the needs and wants of the
human beings dwelling in your target market.
​
HI! I'M JOADY WEATHERUP
CONTENT MARKETING PRODUCER
& VIDEOGRAPHER
X WAYS I'VE HELPED BUSINESS MY
SME, CORPORATE AND NFP CLIENTS
Joady cares deeply about her client's needs and works hard to understand the context of and 'why' behind a project. She delivers on a strategic level as well as being incredibly talented at executing projects at all levels of complexity. A transparent, reliable and a strong communicator, Joady is a pleasure to work with.
LARA GREY
HEAD OF PRODUCT & OPERATIONS
GOODMOOD DUDES
I only work with people and organisations that exhibit a high level of professionalism and who are driven to make a difference.
On both counts Joady is a real find.
I value her input into our video collaborations and as one person, she calmly and efficiently achieves what it would normally take a team to do.
JON DEE
SOCIAL ENTREPRENEUR
BROADCASTER
COORDINATOR AT RE100
Joady is a joy to work with, passionate, efficient, highly skilled in her craft, and committed to communicating your message through story. She is a true one-woman-show, from concept and storyboarding to shooting, editing and delivery. Her interviewing skills are second-to-none, CEOs to shy high school students, all feel at ease
with her.
AMY WEAVER
DIGITAL PROJECTS MANAGER
AUSTRALIAN BUSINESS
COMMUNITY NETWORK (ABCN)
MORE ABOUT JOADY WEATHERUP
I started my media career as a TV investigative journalist and went on to work extensively in Australia and overseas as a field producer and scriptwriter for public affairs, and later, lifestyle programs. I have honed the skills of making important things interesting, and interesting things important.
​
I was one of Australia's first crop of freelance videographers, for clients as diverse IAG, CBA, SBS, Sydney Opera House and Luna Park. I’ve been combining my producer skills with hands-on shooting and editing ever since.
​
My trajectory from public affairs journalism to brand journalism through to content marketing, has shared the same gravitational force... meaningful audience connection.
​
I have attained a Master in Digital Media at University of NSW School of Art & Design, with inclusion on the Dean's List, and I've recently enrolled in an MBA, majoring in sustainable business.
I believe the evidence based science, and it tells us that the next decade is make or break moment for our world. So although I've been a working in visual storytelling all of my career, I recently established Weatherupdate Video to channel my skills and efforts toward the only issue that really matters. My aim is to work with businesses that are driven to make the world a better place.
​
WEATHERUPDATE VIDEO PRODUCTION IS
PERFECT FOR YOU IF:
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ISN'T FOR YOU IF:
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#1 NO PLAN
Countless. That's the number of times I've found fantastic video content garaged on the back pages of a company website. Assets that could be out there getting noticed!
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Video without a marketing plan is like a vehicle with no power. Going nowhere, seen by no one, delivering nothing.
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It's an issue I see most often with fast growing enterprises whose staff are looking after the marketing and content creation tasks on top of their actual role.
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If your team doesn't currently have the bandwidth or resources to build and unleash a marketing campaign, repositioning and refreshing existing assets to deliver results can be a very good move. I can help with that.
#2 NO PURPOSE
These days it’s easy enough to go it alone and find people to shoot and edit professional looking visuals for your business.
​
Here’s the thing. Video crews are experts at operating camera gear to capture great shots. But nice visuals are not the purpose of video for business. The purpose is to connect meaningfully with potential clients.
To tell your story in a compelling way.
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In the absence of purpose, the result of those slow-mo/birds eye/bokeh laced visuals is ‘video wallpaper’.
A wasted opportunity with those potential clients looking for information or assurance about your business offering. A successful production process is delivered on well defined purpose and messaging.
I can help with that too.